Air Asia is a low-cost carrier based in Kuala, Lumpur Malaysia which flies to
over 66 successfully penetrated destinations in 18 countries worldwide.
Nevertheless, this innovative organisation continuously seeks new potential
markets for its investment. However, not all countries are an attractive prospect
for a new investment. This book presents an analysis on the attractiveness of
the South African airline industry along with Air Asia’s current internal states
and strategies in an attempt to rationalise the viability of an investment decision
into the state. The data collected entails from secondary sources ranging from
academic journal articles, organisational websites and reports, online
newspapers, to various databases. The main findings includes a favourable yet
challenging immediate and macroeconomic environment conditions in South
Africa, supporting internal strengths that were aligned with most key success
factors for the investment plan taking into account certain drawbacks identified,
and a well-positioned business-level and corporate-level strategy to take on a
new investment in the state. It is concluded that the South African airline
industry is a viable market in which Air Asia is able to weather those obstacles
and achieve great success. Nonetheless, Air Asia is recommended to play safe
and currently penetrate the industry on a smaller scale before operating in a
larger scale.
Table of Contents
1.0 Introduction
2.0 Strategic Analysis
2.1 Industry and competitive conditions
2.1.1 The immediate environment
2.1.1.1 Intensity of rivalry among established airlines
2.1.1.2 Risk of entry by prospective competitors
2.1.1.3 Threat of substitutes
2.1.1.4 Bargaining power of suppliers
2.1.1.5 Bargaining power of buyers
2.1.2 The macroeconomic environment
2.1.2.1 The economic environment
2.1.2.1 The social environment
2.1.3 Key success factors (KSFs)
2.2 Internal environment
2.2.1 Distinctive competencies
2.2.1.1. Ability to maximise aircraft space utilisation
2.2.1.2 Lean product line
2.2.1.3 Good management foresight
2.2.1.4 Fast turnaround time
2.2.1.5 Good supplier relations
2.2.2 Drawbacks
2.2.2.1 Security
2.2.2.2 Questionable on-time performance
2.3 Business and corporate level strategies
2.3.1 Current market positioning
2.3.2 Growth and development strategies
2.3.3 Obstacles
3.0 Recommendations
4.0 Conclusion
References
-
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X.