Jamie Cullum - LIVE at GMD is the live debut of Jamie Cullum in Graz, Austria. The event is envisioned as the exclusive highlight of the city’s annual jazz festival, Jazz Sommer Graz. Simultaneously Jamie’s new album, which will be released in early 2009, will be promoted. Through the cooperation with Jazz Sommer Graz, the show is supported by local government departments and media organizations enjoying a good and solid reputation. Upon success the ultimate goal is to maintain this collaboration, turning the one-off event into a regular feature of the festival’s program with comparable artists performing in the future.
The event demonstrates strengths regarding artist and fans, location and venue as well as funding and sponsoring. Weaknesses are formed by the capacity of suppliers and volunteers at the time of the event. Whilst threats include the current economic decline, consumer confidence levels, improved home entertainment systems and potential bad behaviour, opportunities are seen in low cost marketing and the promising cooperation with Jazz Sommer Graz.
Due to the event’s collaboration with Jazz Sommer Graz promotion will primarily take place on the same platforms, coordinated to match the festival’s overall marketing approach. This encompasses clever and timely marketing utilizing internet, radio and the print media to convey the marketing message. The plan is developed to target maximum exposure at an inexpensive rate to help achieve the specified marketing objectives. These include booking out the venue by attracting 550 attendees, making €16.500 in ticket sales, getting six reviews in four regional newspapers and two magazines as well as obtaining the annual tie-in with Jazz Sommer Graz.
Inhaltsverzeichnis (Table of Contents)
- Executive Summary
- Introduction
- Internal and External Analysis
- Marketing Objectives
- Marketing Plan
- Implementation Schedule
- Promotional Budget
- Evaluation and Control
- Summary
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This marketing plan for Jamie Cullum - LIVE at GMD, a live music event held on July 15, 2009, outlines the strategic approach to promoting the event as the highlight of the Jazz Sommer Graz festival in Graz, Austria. It aims to attract a large audience, generate substantial ticket sales, secure positive media coverage, and establish a long-term partnership with Jazz Sommer Graz.
- Marketing and Promotion Strategy
- Event Management and Logistics
- Financial Projections and Budgeting
- Audience Engagement and Event Experience
- Building Long-Term Partnerships
Zusammenfassung der Kapitel (Chapter Summaries)
- Executive Summary: This section provides a concise overview of the Jamie Cullum - LIVE at GMD event, highlighting the objectives, key stakeholders, and the anticipated outcomes. It also outlines the strengths, weaknesses, opportunities, and threats (SWOT) associated with the event.
- Introduction: This chapter introduces the Jamie Cullum - LIVE at GMD event, outlining its significance, purpose, and context within the Jazz Sommer Graz festival. It provides information about the artist, the venue, and the overall vision for the event.
Schlüsselwörter (Keywords)
The report focuses on the marketing and promotion of a live music event featuring Jamie Cullum, emphasizing strategic planning, audience engagement, media outreach, and financial management. It utilizes a SWOT analysis to identify key factors impacting the event's success and explores the potential for building a long-term partnership with Jazz Sommer Graz.
- Quote paper
- BA Verena Stickler (Author), 2008, Venue and Tour Management, Munich, GRIN Verlag, https://www.grin.com/document/187361
