Effects of poor communication in an organization: Case of Kenya Seed Company

Research Paper (undergraduate) , 2012 , 59 Pages

Business economics - Offline Marketing and Online Marketing

In workplaces poor communication is a serious problem and can be costly to an organization. The impact can be devastating to the parties involved. Some of the results include: Loss of business, customers, products, goods, services, employee turnover, loss of productivity, absenteeism, sabotage, injury and accidents, sick leave and so on. The main purpose of this study is to identify the effects of poor communication on organizational performance and to find out the strategies for improving on communication at the workplace so that employee motivation can be enhanced. The specific objectives of the study included finding out the factors, levels, types and effects of poor communication at the workplace.

The study was guided by the writings of Elashmawi and Harris, (1993) who have argued that a fuller understanding of organizations is a vital ingredient at every forward step of the career process, and that communication is a primary element for understanding how organizations function and how members of the organization should, even must, behave in organizations if they are to advance their careers. The study was carried out at the Kenya Seed Company Limited. A sample of 300 respondents was involved in the research and they were picked through random stratified sampling save for seven heads of departments who were purposefully selected by virtue of their positions and possession of key information. This sample was deemed representative enough as the total number of workers is 3000. The research used both questionnaires and interviews schedules.

Data was analyzed and presented using descriptive statistics methods. Excel was used to come up with this analysis. To analyze and determine the magnitude of poor communication and good channels of proper communication, the findings of the study will help KSC Ltd and other organizations to improve on communication. This in turn will improve the employee motivation and general organizational performance.

TABLE OF CONTENTS

ABSTRACT

CHAPTER ONE
1.0 Introduction
1.1 Background of the Study
1.2 Theoretical framework
1.3 Statement of the Problem
1.4 Purpose of the Study
1.5 Research Obj ectives
1.6 Research Questions
1.7 Significance of the Study
1.8 Scope of the Study
1.9 Assumptions of the Study
1.10 Definition of terms

CHAPTER TWO
2.0 Literature review
2.1 Introduction
2.2 Business Communication
2.3 Role and functions of communication
2.4 Communication Levels
2.5 Direction of communication
2.6 Grapevine Communication
2.7 Communication Channels
2.8 Barriers
2.8.1 Physical barriers in the workplace include:
2.8.2 Perceptual barriers
2.8.3 Emotional Barriers
2.8.4 Cultural Barriers
2.8.5 Language Barriers
2.8.6 Gender Barriers
2.8.7 Interpersonal Barriers
2.9 Effects of Communication
2.9.1 Employee Morale
2.9.2 Decreased Innovation
2.9.3 Other Effects
2.10 Motivation
2.10.1 Relationship between Motivation and Communication
2.11 Link between communication and productivity

CHAPTER THREE
3.0 Research Methodology
3.1 Introduction
3.2 Study Area - The Kenya Seed Company
3.3 The Research Design
3.4 Target Population
3.5 Sampling and Sampling Technique
3.6 Data Collection Instruments
3.7 Data Collection Procedure
3.8 Data Analysis

CHAPTER FOUR
4.0 Analysis and Interpretation of Data
4.1 Introduction
4.2 Questionnaire Return Rate
4.3 Discussion of findings

CHAPTER FIVE
5.0 Discussion of Results
5.1 Introduction
5.2 Summary
5.3 Conclusion

REFERENCES

APPENDICES

• Course: Organisation communication
• Author: Thomas Muema (Author)
• Publication Year: 2012
• Pages: 59
• Catalog Number: V186895
• ISBN (eBook): 9783656104032
• ISBN (Book): 9783656104308
• Language: English
• Tags: effects, case, kenya, seed, company