An evaluation of the relevance of corporate venture capital investment as a means for diversified high-technology concerns to sustain competitiveness

Diploma Thesis , 1999 , 91 Pages , Grade: 1.7

Business economics - Banking, Stock Exchanges, Insurance, Accounting

Diese Arbeit bewertet, wie Investition in Corporate Venture Capital zur Wettbewerbsfähigkeit von großen Technologiekonzernen beitragen kann. Im ersten Abschnitt setzt der Autor den Rahmen für die Begrifflichkeiten im Kontext von Technologie und Innovation sowie der Firmen im Technologiemarkt. Zusätzlich werden grundlegende Thematiken die Technologiefirmen und deren Markt diskutiert.
Um einen Ansatz zur Bewertung zu bekommen wird im zweiten Kapitel die Thematik der Wettbewerbsfähigkeit von Technologiekonzernen in der aktuellen Marksituation untersucht. Wettbewerbsfähigkeit wird diskutiert und erklärt in dem eine größere Menge an Sekundärliteratur entlang eines Models, das von Feurer und Chaharbaghi entwickelt wurde, herangezogen und verarbeitet wird. Aus dieser Diskussion ergibt sich ein genereller Ansatz in bezug auf die Erhaltung der Wettbewerbsfähigkeit von Technologiekonzernen. Da die Aspekte, die die Wettbewerbsfähigkeit beeinflussen ein breites Spektrum abdecken, macht das zweite Kapitel den größten Anteil der Arbeit aus.
Nachdem ein Ansatz zur Erhaltung der Wettbewerbsfähigkeit entwickelt wurde, wird im dritten und letzten Kapitel untersucht, wie die Bemühungen von Technologiekonzernen zur Erhaltung der Wettbewerbsfähigkeit durch Investition in Corporate Venture Capital unterstützt werden. Generell kann man sagen, daß in den Schlußfolgerungen der Effekt von Corporate Venture Capital nicht verneint wird, aber das Wirkungsspektrum in einen klaren eingegrenzten Rahmen gesetzt wird.

Inhaltsverzeichnis

• List of abbreviations
• List of figures
• List of tables
• A. Introduction and methodology
• B. Basics regarding technology and high technology concerns
  • I. Definitions and characteristics of technology and the technology market
    • 1. Science and research
    • 2. Technology
    • 3. Technique
    • 4. Types of research
    • 5. Innovation
    • 6. The concept of core technology
    • 7. Technology S-curve and life-cycle
    • 8. Technology intensity
    • 9. Customers
    • 10. Technology companies
    • 11. The field of research “management of technology"
    • 12. The scope of this paper
  • II. Target firms and the high technology market
    • 1. Market trends
    • 2. Strengths and weaknesses of target firms when compared with other types of technology companies
      • a. Weaknesses
      • b. Strengths
    • 3. Window on technology
    • 4. New technologies and new markets
• C. Competitiveness
  • I. Customer values
    • 1. Real option values for customers
    • 2. Competitive values
  • II. Shareholder values
    • 1. Real option values for shareholders
    • 2. Relation of customer and shareholder values
  • III. The ability to act and react and the dynamism of the competitive environment
    • 1. External organisational structures
    • 2. Monopoly effect of innovation
    • 3. Innovation and value creating business processes
      • a. General issues
      • b. Development process
      • c. Additional considerations to raise the customer value
      • d. Market introduction and diffusion
    • 4. Reducing the threat by competitors' technologies
    • 5. Dealing with shareholder pressure
  • IV. Developing a competitiveness approach for target firms
    • 1. Competitive intelligence
    • 2. Competitive support and education
    • 3. Shareholder communication
    • 4. Research
    • 5. Capability to focus development
    • 6. Organisation structures and culture
    • 7. Interdependencies
    • 8. Investment levels
• D. Corporate venture capital and competitiveness
  • I. Basics of corporate venture capital
    • 1. Definition and differentiation
    • 2. Types and internal organisation of CVC investment
    • 3. Characteristics of the investment process
      • a. Finding suitable investments
      • b. Portfolios
      • c. Maintaining investments
      • d. Developing investments and divesting
  • II. Corporate venture capital investment and sustaining competitiveness
    • 1. Potential benefits of corporate venture capital
    • 2. Potential problems of corporate venture capital
    • 3. How benefits and problems relate to competitive investments
    • 4. Conclusions about CVC investment and sustaining competitiveness
• Bibliography

Zielsetzung und Themenschwerpunkte

This dissertation examines the relevance of corporate venture capital (CVC) investment as a means for diversified high-technology concerns to sustain competitiveness. It aims to analyze the potential benefits and challenges of CVC investment in the context of high-technology companies, exploring how this strategy can contribute to achieving and maintaining a competitive edge in a dynamic and rapidly evolving market.

• The role of technology and innovation in achieving and sustaining competitiveness
• The characteristics and challenges of the high-technology market
• The importance of customer and shareholder value creation in a competitive environment
• The potential benefits and drawbacks of CVC investment for high-technology companies
• The relationship between CVC investment and the development of competitive advantages

Zusammenfassung der Kapitel

The dissertation begins by defining key concepts related to technology, innovation, and the high-technology market. It explores the characteristics of technology companies and the challenges they face in a rapidly evolving environment. The dissertation then delves into the concept of competitiveness, examining the importance of customer and shareholder value creation, as well as the ability to act and react effectively to market changes. It analyzes the role of innovation and value-creating business processes in achieving and sustaining competitiveness.

The dissertation then focuses on the role of CVC investment in supporting competitiveness. It examines the different types and characteristics of CVC investment, exploring the potential benefits and challenges associated with this strategy. The dissertation analyzes how CVC investment can contribute to achieving and maintaining a competitive edge, considering factors such as access to new technologies, market expansion, and the development of strategic partnerships.

Schlüsselwörter

The keywords and focus themes of the text include corporate venture capital, high-technology companies, competitiveness, innovation, customer value, shareholder value, market dynamics, strategic investment, and competitive advantage. The dissertation explores the relevance of CVC investment as a means for diversified high-technology concerns to sustain competitiveness in a rapidly evolving market.

• College: Aachen University of Applied Sciences
• Grade: 1.7
• Author: Karsten Jennisen (Author)
• Publication Year: 1999
• Pages: 91
• Catalog Number: V185631
• ISBN (eBook): 9783656981565
• ISBN (Book): 9783867465281
• Language: English