How does Open Innovation in Information Technology affect the Business Development

An inevitable snowball - effect

Diploma Thesis , 2011 , 64 Pages , Grade: 1,6

Computer Science - Commercial Information Technology

The opening - up of the innovation processes within organizations is an important step in today's Research & Development in order to take advantage from both, external knowledge and ideas as strategic instruments. However there are no articles about the influences for implementation of Open Innovations into the Business Development. Therefore this dissertation should demonstrate the utilization of Open Innovations within the IT - Service field for both, the Research & Development and their assignment within the Business Development. Furthermore possible snowball - effects should be defined as well. The investigations showed up, that the implementation of Open Innovations have a major impact on the Business Development as well as the competitive advantage of an organization. With this dissertation the reader obtain an overview over the relationship between Open Innovations and their strategically usage.

Inhaltsverzeichnis

• German abstract
• English abstract
• Purpose of this thesis / dissertation
• List of abbreviations
• The Open Innovation - paradigm
  • Early innovating and Research & Development changes
  • The opening up and mutation of the traditional - paradigm culminating in the Open Innovation - paradigm
  • Bringing Open Innovation to IT Services - the correct implementation of Open Innovation
    • Examples of 'Outside in' and 'Inside out'
    • Ways to use external knowledge and customers as value creators
• Affectation of Open Innovation to the Business Development
  • Definition and Integration of the Business Development
    • Definition of the Business Development
  • Open Innovation in the New Product Development
    • The Evolution of Research & Development
    • The trend of the new product development
  • Open Innovation for getting New Customers / Clients
  • Relationship of Open Innovation and the Business Development, a survey shows the implementation in practice
    • The aim of the survey
    • The samples of the survey
    • Usage of Open Innovation within the Business Development
    • Competitive Advantage due to the implementation of Open Innovation
• A cul-de-sac of costs and competitive advantage - How Open Innovation cause two snowball - effects
  • Explanation of the snowball - effect
  • Possible snowball - effects due to the implementation of Open Innovation within the Business Development
    • A cul-de-sac of costs
    • Competitive Advantage and effects on competitors
• Resumé
• Table of References
• Table of illustrations
• German abstract
• English abstract

Zielsetzung und Themenschwerpunkte

This bachelor thesis aims to analyze the impact of Open Innovation in the IT service sector on business development. It explores how Open Innovation, a paradigm that leverages external knowledge and ideas, can be effectively implemented in both research and development (R&D) and strategic business development. The thesis investigates the potential benefits and challenges of Open Innovation, including its influence on competitive advantage and the emergence of snowball effects.

• The implementation of Open Innovation in IT services
• The impact of Open Innovation on business development
• The relationship between Open Innovation and competitive advantage
• The potential snowball effects of Open Innovation
• The role of external knowledge and customer involvement in Open Innovation

Zusammenfassung der Kapitel

The first chapter introduces the concept of Open Innovation and its evolution from traditional innovation paradigms. It explores the benefits of leveraging external knowledge and ideas, including examples of "outside-in" and "inside-out" approaches. The chapter also discusses the importance of integrating Open Innovation into IT service development processes.

The second chapter examines the impact of Open Innovation on business development, focusing on its role in new product development, customer acquisition, and competitive advantage. The chapter analyzes the relationship between Open Innovation and business development through a survey, highlighting the practical implementation of Open Innovation strategies.

The third chapter explores the potential snowball effects of Open Innovation, both positive and negative. It examines how Open Innovation can lead to increased costs and competitive advantages, highlighting the importance of careful planning and implementation.

Schlüsselwörter

The keywords and focus themes of the text include Open Innovation, IT services, business development, competitive advantage, snowball effects, research and development, external knowledge, customer involvement, and strategic implementation.

• College: Reutlingen University (UWS Business School / Reutlingen University)
• Course: BA Business / BSc Business Information - Open Innovation
• Grade: 1,6
• Author: Sebastian Sigloch (Author)
• Publication Year: 2011
• Pages: 64
• Catalog Number: V184981
• ISBN (eBook): 9783656099192
• ISBN (Book): 9783656132011
• Language: English
• Tags: Open Innovation, Innovation, Business Development, Closed Innovation, Innovationmanagement, IT, Information Technology, Business Information, Wirtschaftsinformatik, Informatik, Web 2.0, Social Media, Internet