Organisation Culture - An insight in organisation culture of the Audi AG

What are the indicators and measures of the culture in a company?

Seminar Paper , 2010 , 20 Pages , Grade: 1,5

Business economics - Business Management, Corporate Governance

This term paper is an elaboration on the subject of corporate culture. It explains
how a culture is created generally, what their functions are and how these can
be measured.
Compared with the cultures of different nations, different companies are also
different in their corporate cultures. A corporate culture is a framework for
human societies and relationships. This indicates how people have to behave in
this system and which standards or values have to be observed. Cultures are
dynamic processes that are constantly evolving and thus are incessantly
focused on improving themselves. With every change in the business
environment its corporate culture automatically changes too
The bases of culture are presented in detail in Chapter one. How a culture is
defined and which factors affect it forms the core of this section.
In the chapter two, the corporate culture of Audi is analyzed and explained.
The bases of this analysis are different indicators from different business units.
At the conclusion of the work the most important topics of the Audi corporate
culture are discussed.

Contents:

List of Figures

Introduction

1 The Basic of the Organisational Culture
1.1 Culture Construction
1.1.1 Culture Definition
1.1.2 Development to an Organisational Culture
1.2 The Significance of Organisational Culture
1.3 Factors of Organisational Culture
1.3.1 Influence and power factors of the corporate culture
1.3.2 Indicators and measures

2 The Audi AG
2.1 Description of the Indicators
2.1.1 Joint Targeting
2.1.2 Social Responsibility
2.1.3 Attitudes and Values
2.1.4 Company Supervision
2.1.5 Leadership behaviour
2.1.6 Entrepreneurship
2.1.7 Leadership continuity
2.1.8 Adaptation and Integration capability
2.1.9 Customer focus
2.1.10 Shareholder orientation
2.2 The Corporate culture of Audi AG

Biography

• College: University of Applied Sciences Riedlingen
• Grade: 1,5
• Author: Katrin O. (Author)
• Publication Year: 2010
• Pages: 20
• Catalog Number: V183355
• ISBN (eBook): 9783656076940
• ISBN (Book): 9783656076728
• Language: English
• Tags: organisation, culture, audi, what