This essay will show that the British media institutions do not always follow those concepts and they work differently in practice. It confirms that Marxist theories which incline to the presence of ideological views in the media agenda still have influence in a democracy nowadays.
The first part of this essays deals with the role of the media as a provider of political knowledge. The mass media play an important role in the formation of public views, because of being a basic institution that provides the communication between politicians and the public. But the misrepresentation of politics through the media shapes negative views on politics and makes people doubtful towards political system. The second part of this essay is concerned with the media as an implementer of governmental directives. The media institutions often undergo the influences of the political economy and governments, and the media output is to some extent formed under their impact. The broadcasters distributing State propaganda and tricking the public serve the government. Although there are institutions aiming to protect the media content against the external impact, the governments and depositors still have access to the broadcasting and press. The third part of the essay deals with the media as an agent of majority of views. But despite of the representation of plurality of views, the media agenda is unable to develop political debate among the citizens. Although the public receive sufficient information about different sides of political life, the interest in traditional politics is declining and the political debate as well. In other words, despite of being a great provider of political knowledge, introducing a plurality of views and being controlled by a watchdog, the British media do not fulfil the major key points of the liberal media theory.
Inhaltsverzeichnis
- Introduction
- Media as a Transmitter of Political Information Shaping Public Views
- Media as an Implementer of Governmental and Other Interest Groups Directives
- Influence and Delusion of Public by the Media
- Making Use of the Media for Own Purposes
- Media and the Declining Political Debate
- Conclusion
- Bibliography
Zielsetzung und Themenschwerpunkte
This essay examines the role of the British media in contemporary politics, focusing on how it transmits political information, implements governmental directives, and influences public opinion. The essay explores the extent to which the British media adheres to liberal media theory, which emphasizes independence, fairness, and public engagement. It also considers the impact of political economy and interest groups on media content and the implications for political debate.
- The role of the media in shaping public views on politics
- The influence of governmental and other interest groups on media content
- The impact of the media on political debate and public engagement
- The relationship between the media and political economy
- The extent to which the British media adheres to liberal media theory
Zusammenfassung der Kapitel
The introduction sets the stage by outlining the key concepts of liberal media theory and highlighting the essay's focus on the British media's deviation from these ideals. It introduces the Marxist perspective, which suggests that ideological views are present in media agendas, even in democracies.
Chapter 2 explores the role of the media as a transmitter of political information. It examines how the media shapes public views on politics, highlighting the potential for misrepresentation and the creation of negative perceptions. The chapter discusses the impact of the media's presentation of political events and the influence of the media's agenda on public opinion.
Chapter 3 delves into the media's role as an implementer of governmental directives. It examines the influence of political economy and governments on media content, highlighting the potential for manipulation and propaganda. The chapter discusses the role of institutions that aim to protect media content from external influences and the challenges of maintaining media independence.
Schlüsselwörter
The keywords and focus themes of the text include British media, contemporary politics, liberal media theory, political economy, public opinion, political debate, government influence, media independence, and interest groups. The essay examines the role of the British media in shaping public views, implementing governmental directives, and influencing political discourse, exploring the extent to which it adheres to liberal media theory and the impact of political economy and interest groups on its content.
- Quote paper
- Alina Müller (Author), 2010, Role of the British Media in Contemporary Politics , Munich, GRIN Verlag, https://www.grin.com/document/182422
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