This essay is a textual analysis targeting the ways in which the brand Strongbow appeals to a specific target audience in its 2009 'Hard Earned' advertising campaign.
Content
Promoting a Reward
Preventing Misunderstanding
How genre and narrative sells cider – codes and conventions
Humour in genre clash
Hybrid genre presentational rhetoric
Patterns and their Functions
Myth
Semiology
Conclusion
Bibliography
Excerpt out of 17 pages
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- Samantha Brough (Author), 2009, ‘Hard Earned’: the not so hidden message of ‘Bowtime’, Munich, GRIN Verlag, https://www.grin.com/document/182409
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