The strategic review of EMPO-NI identifies EMPO-NI’s todays situation in the market place and provides in its last chapter recommendations for further actions and spots potential difficulties in the further development of this young company.
EMPO-NI started in 2006 to develop products in the field of regenerative off-grid power supplies, e.g. focussing on charging batteries out of solar energy. As reflected in the mission and vision statement the company, recognized as “highly innovative company” and sponsored by the Ministry of Research and Development in Germany, develops basic technologies for the next generation “Thin Film” solar panels and emerging applications like Electrical vehicles. The two new products and technologies to make inexpensive Thin Film solar panels applicable for off-grid markets and to develop a “Private E-bike” refuelling station that collects a day’s sun energy in a standard battery and transfers it during parking time of the E-Bike into the bike’s LiIon storage are the current highlights of EMPO-NI.
Table of Contents
Executive Summary
List of abbreviations
List of Figures
1 Introduction of EMPO-NI
1.1 The sun is our mission
1.2 On and Off-grid market
2 Strategy
2.1 Vision
2.2 Mission
3 SWOT: External / internal analysis
3.1 Macro Environmental analysis (PESTE)
3.1.1 Political
3.1.2 Economical
3.1.3 Social
3.1.4 Technological
3.1.5 Environmental
3.2 Internal analysis
3.2.1 Strengths
3.2.2 Weaknesses
3.2.3 Blue ocean thinking
3.3 Strategic group analysis
3.4 Value chain analysis
3.5 The five forces that shape business strategy
4 Growth strategy and method
4.1 Ansoff Growth Matrix
4.2 Method of growth realization
4.2.1 Battery charger for Thin Film Solar panels
4.2.2 System solutions for Electrical bicycles and Pedelecs
4.2.3 HRM
Annex A:
Bibliography
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