EasyJet‘s principal activity is to offer international air transportation services on a low cost basis. The company is a subsidiary of easyGroup Holdings Ltd, which owns the “easy“ brand and licenses it to the airline and to other companies. The subsidiaries owned by easyGroup IP Ltd include: easyCar, easyHotel, easyCruise, easyMobile and others. EasyJet plc acquised Go Airlines Ltd. on 16 May, 2002 and GB Airways Ltd. on 25 October, 2007 to continue its expansion throughout Europe. (easyJet.co.uk, 2009)
The airline focuses on low cost, financial strengths and on high efficiency. EasyJet plc is present in 27 European and North African countries with 380 different routes, operates on 100 airports all over Europe and carried 51.9 million passengers in 2008. EasyJet plc made a profit of £ 2,3 million in the financial year of 2007/08 and is listed at the London Stock Exchange. (easyJet.co.uk, 2009)
Table of contents
Introduction
1. Company profile
2. EasyJet‘s legal form and its impact on the interaction with stakeholders
2.1 Legal form
2.1.1 Advantages and disadvantages of a plc
2.2 The shareholders
2.3 The memorandum and articles of association
2.4 Corporate personality
2.5 Corporate governance
Financial analysis and proposing strategy
3. General analysis
3.1 Profitability and efficiency
3.2 SWOT analysis
3.3 Proposed strategy
Implementing strategy
4.1. Budgeting
4.2. The balanced scorecard
4.2.1 Application of the balanced scorecard
4.3 Organisational structures
Conclusion
Bibliography
Appendices
- Five year summary
- Consolidated cash flow statement
- Consolidated balance sheet
- Consolidated income statement
-
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X.