The research paper is aimed towards understanding the marketing functions and the marketing strategy of JJB sports plc based in UK. To analyse the business orientation of the company, the author has conducted product, sales and marketing strategy research. Porters 5 forces analysis has been conducted to analyse the competitive advantage of the company. A 4'P analysis has been done to understand the marketing mix of the company. finally a SWOT analysis has been conducted to understand the strengths and weaknesses of the company.
INDEX:
1. Introduction
2. Business orientation
2.1. Product Orientation
2.2. Sales Orientation
2.3 Marketing Orientation
3. Analysis of JJB’s competitive advantage.
3.1. Porters Five forces.
A. Threat of new entry
B. Threat of Substitute products
C. Competitive rivalry
D. Suppliers power
E. Buyers power
4. Marketing Mix & 4P’s
4.1. Product
4.1.1 Brand Management
4.1.2 Product’s life cycle and portfolio planning
A. Product life cycle curve
B. Portfolio planning
4.1.3 Product growth strategy (Ansoff matrix)
A. Market penetration
B. Product development
C. Market development
D. Diversification
4.2. Place
4.3 Price
4.4 Promotion
4.5 Other marketing mix elements
5. SWOT analysis
5.1. Strengths.
A. Stores portfolio
B. Wide product portfolio
C. Strategic procedures
D. Relationship with customers
5.2 Weaknesses
A. Short term trading
B. IT systems and Business continuity
C. Shareholders relationship.
D. Product differentiation
E. Segmentation
5.3. Opportunities.
A. New markets.
B. Upcoming sports events
C. Health and fitness
D. Stumbling competition and core competencies
E. Expansion.
5.4. Threats.
A. Old and new Competition
B. Economic Scenario
C. Environmental issues
D. Foreign exchange transactions
E Regulatory/Government bodies
5.5 Sustainable competitive advantage
6. List of References
-
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X.