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A SWOT Analysis for the “flag-carriers”

A deep insight into the aviation industry


Term Paper, 2010

7 Pages, Grade: 1,7


Abstract or Introduction

Due to exogenous shocks like the 1973 oil crisis or the 2001 terrorist attacks as well as the 2003 Iraq
war the worldwide Air Transport Industry faces its most severe crisis in its history. Many companies
since then downsized their workforce and even European flag carriers like Swissair and the Belgian
Sabena did not succeed to re-invent themselves, went bankrupt and so out of business.
The business and social world is getting more and more mobile, individual and flexible – and so the
people’s lives are determined by a high desire for mobility and travelling.

Details

Title
A SWOT Analysis for the “flag-carriers”
Subtitle
A deep insight into the aviation industry
College
University of Lugano
Course
Corporate Strategy
Grade
1,7
Author
Year
2010
Pages
7
Catalog Number
V173064
ISBN (eBook)
9783640931910
File size
427 KB
Language
English
Notes
Where are the strengths, weaknesses of Flag Carriers? What are the opportunities and threats on the market? This very well written article gives an academic insight into the industry.
Keywords
SWOT, Analyse, Analysis, Aviation, Flugzeuge, Flugzeughersteller, Corporate Communication, Marketing, Strategy, Corporate, Identity, Billig-Airline, Airline Industry, Airlines, Billigbomber, easyjet, ryanair
Quote paper
Martin Fett (Author), 2010, A SWOT Analysis for the “flag-carriers”, Munich, GRIN Verlag, https://www.grin.com/document/173064

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