Homepage > Catalog > Business economics - Customer Relationship Management, CRM

The IBM Model of Electronic Customer Relationship Management

Name: The IBM Model of Electronic Customer Relationship Management
Price: 17.95 EUR
Availability: InStock
Author: BA Christian Uwagwuna
ISBN: 978-3-640-89683-7

Industry Report

Essay, 2011

20 Pages, Grade: 80

BA Christian Uwagwuna (Author)

Excerpt

1. Introduction

2. E-CRM Backgrounds and Related Theory
2.1 What is E-CRM?
2.2 Elements of E-CRM
2.2.1 Different Approaches to E-CRM
2.2.2 Operational CRM
2.2.3 Sales Force Automation
2.2.4 Customer Service and Support
2.2.5 Enterprise Marketing Automation
2.2.6 Analytical CRM
2.2.7 Collaborative CRM
2.3 A Single View to Customer

3 Introduction to IBM
3.1 Problem Background
3.2 Old Way of Interacting with Customers
3.3 Understanding the Customers
3.4 Re-engineering of customers relationship
3.5 Impact of E-CRM of IBM Operations

4 Conclusion

5 Recommendation

6 References

7 Bibliography

8 Appendix

Excerpt out of 20 pages

Details

Title: The IBM Model of Electronic Customer Relationship Management
Subtitle: Industry Report
College: De Montfort University Leicester
Course: E Business
Grade: 80
Author: BA Christian Uwagwuna (Author)
Year: 2011
Pages: 20
Catalog Number: V170555
ISBN (eBook): 9783640896653
ISBN (Book): 9783640896837
File size: 533 KB
Language: English
Notes: Very good use of theory and case description. Execellent outline/presentation
Keywords: model, electronic, customer, relationship, management, industry, report

Quote paper: BA Christian Uwagwuna (Author), 2011, The IBM Model of Electronic Customer Relationship Management, Munich, GRIN Verlag, https://www.grin.com/document/170555

Comments