Marketing Strategies Used By Intel To Create A Sustainable Market Position

An investigation to analyse the marketing strategies used by Intel by examining strategic marketing issues and also the options facing the organisation in building a sustainable competitive market position

Project Report , 2010 , 14 Pages , Grade: 75

Communications - Public Relations, Advertising, Marketing, Social Media

An investigation to analyse the marketing strategies used by Intel by examining strategic marketing issues and also the options facing the organisation in building a sustainable competitive market position.

Contents

EXECUTIVE SUMMARY

TERMINOLOGY/ POINTS OF REFERENCE USED

INTRODUCTION

STRATEGIC MARKETING ISSUES FACED BY INTEL
Figure 1: A situational example of ingredient co-branding
Figure 2: HP/ Intel co-branded advertisement

FUTURE OPTIONS FACING INTEL
Figure 3: SWOT Analysis for Intel
Figure 4: Product development process

CONCLUSION

REFERENCES

• College: University of Hertfordshire (Business School)
• Course: MA Marketing
• Grade: 75
• Author: Christopher Ulph (Author)
• Publication Year: 2010
• Pages: 14
• Catalog Number: V166297
• ISBN (eBook): 9783640819980
• ISBN (Book): 9783640822928
• Language: English
• Tags: Intel, Strategic, Marketing, Sustainable Competitive Position, Market Position, Ingredient Co-branding, Branding