The Body Shop

Strategic Business Management

Term Paper , 2003 , 14 Pages , Grade: 2,1

Business economics - Company formation, Business Plans

This assignment is concerned with the strategic planning process of a chosen organisation which is The Body Shop International plc. In the first part, the assignment focuses on the mission, vision, values and the objectives of this company. In the second part, the assignment will look at The Body Shop’s key stakeholders and analyse their influence on the organisation’s strategy. Last but not least, the third part of the assignment will assess the main influences on the future success of The Body Shop.

Table of contents

1. Introduction

2. The Body Shop International plc
2.1. The company in brief
2.2. Strategy and values
2.3. Mission statement
2.4. Vision
2.6. Goals and objectives

3. Stakeholders

4. Influences on the Body Shop’s future success

5 . Bibliography

• College: New College Durham (Business School)
• Grade: 2,1
• Author: Miriam Mennen (Author)
• Publication Year: 2003
• Pages: 14
• Catalog Number: V163567
• ISBN (eBook): 9783640788873
• ISBN (Book): 9783640789153
• Language: English
• Tags: Strategy, Mission Statement, values, key stakeholders, Vision, The Body Shop