Analysis of Q-Cells as part of the solar industry

Business Analysis Project

Project Report , 2010 , 39 Pages , Grade: 1,0

Business economics - Industrial Management

This report presents the findings of an independent business analysis project study of Q-Cells as part of the solar industry. The purpose of this assessment was to evaluate the company’s current situation, as well as to maintain the economic and strategic
sustainability of Q-Cells, one of the world’s largest solar cell manufacturers. Furthermore, the report deals with a strategic issue, namely, globalisation and its influence on the company and on Q-Cells’ two main competitors. This report summarizes the
results of a business analysis project based on information collected during the field work. In detail, this report addresses the following issues:
• Situational audit: What is the company’s current situation? What are its resources and capabilities? What are its core competences?
• Globalisation: What criteria define globalisation? What impact does globalisation have on Q-Cells? And how about on the company’s two competitors, Solon
and Conergy?
• Interpretation: What are the strategic options for a sustainable strategy? What actions need to be taken in order to maintain a sustainable position? What effect will a possible strategic alignment have on the company and its numbers?
Several approaches are applied within the analytical framework. The recommended measures will be critically appraised based on a literature review in order to identify the potential limitations and obstacles the business analysis project may face.
The following frameworks/tools are applied to the different areas of research:
• Situational audit: Resources and capabilities, Porter’s 8 Forces analysis, PESTLE,
• Strategic alignment: Key success factors and strategy map.
To ensure that the recommended actions are feasible, suitable, and adaptable to future developments, key figures will be used for the measurements.

Table of Contents

List of Figures

1. Introduction and Objectives

2. Situational Audit
2.1. Facts and Figures
2.2. Resources and Capabilities
2.3. Porter’s 8 Forces
2.4. PESTLE

3. Globalisation
3.1. Background and Criteria
3.2. Comparison to Competitors

4. Interpretation and Recommendations
4.1. Key Success Factors
4.2. Strategic Alignment
4.3. Scenarios

5. Conclusion

List of Appendices

References

• College: Anglia Ruskin University
• Grade: 1,0
• Author: Björn Möller (Author)
• Publication Year: 2010
• Pages: 39
• Catalog Number: V161149
• ISBN (eBook): 9783640761586
• ISBN (Book): 9783640761708
• Language: English
• Tags: Analysis, Q-Cells, Business, Analysis, Project