China's Tourism Industry: A Future Outlook

Tourismus in China: Status Quo und Perspektiven

Scientific Essay , 2010 , 12 Pages , Grade: 1,3

South Asian Studies, South-Eastern Asian Studies

According to the World Tourism Organization (UNWTO), China will become the world’s flagship tourism destination as the largest host country worldwide and the fourth largest to send tourists abroad by 2020.

This paper focuses on the growing marketplace for the Chinese tourism industry and evaluates the current industry trends, evolving market and growth prospects of the tourism industry, focusing on inbound tourists, i.e. international visitors from abroad.

Including current figures about the tourism sector of this global player, a collection of further reading and important surveys about the tourist market and its challenges nowadays, this paper provides an in-depth insight into the future of this industry.

Inhaltsverzeichnis (Table of Contents)

• Introduction
• Tourism in 21st century China
  • Industrial Policies by the Government
  • The Development of Tourist Sectors
• Tourist Offers
  • Regions and Attractions
  • Travelling China: Diverse Offerings .....
• Recent and Future Challenges
  • International Tourism in 2009
  • Future Outlook: Challenges and Opportunities
• Conclusion
• Bibliography

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This paper aims to provide a comprehensive overview of the Chinese tourism industry, focusing on inbound tourism and its growth prospects. It analyzes the industry's current trends, evolving market dynamics, and challenges, while highlighting the government's role in promoting tourism development.

• Government policies and their impact on the tourism industry
• Growth and development of various tourist sectors
• Tourist attractions and regions in China
• Challenges and opportunities facing the tourism industry
• Future outlook and potential for growth

Zusammenfassung der Kapitel (Chapter Summaries)

The introduction provides an overview of the Chinese tourism industry's growth and its projected status as a global tourism leader. It highlights the focus on inbound tourism and the paper's objective to analyze the industry's trends and prospects.

Chapter 2 delves into the development of tourism in 21st century China, emphasizing the government's strategic role in promoting the industry. It discusses the implementation of industrial policies, including the reduction of market monopolies and the improvement of infrastructure. The chapter also presents data on the growth of tourist visitor numbers and revenues, highlighting the industry's rapid expansion despite challenges such as SARS and the global financial crisis.

Chapter 3 explores the diverse tourist offerings available in China, showcasing the country's potential as a versatile tourist destination. It discusses the development of new tourist regions and attractions, including major cities and coastal areas. The chapter also highlights the growth of the hotel and travel agency sectors, emphasizing the increasing number of foreign-funded hotels and international travel agencies.

Chapter 4 examines the challenges and opportunities facing the Chinese tourism industry, particularly in the context of the global financial crisis and the swine flu pandemic. It analyzes the impact of these events on inbound tourism and explores the industry's future outlook, highlighting the potential for continued growth and job creation.

Schlüsselwörter (Keywords)

The keywords and focus themes of the text include China's tourism industry, inbound tourism, government policies, tourism development, tourist attractions, challenges, opportunities, and future outlook. The text explores the growth and potential of the Chinese tourism industry, highlighting the government's role in promoting its development and the challenges and opportunities facing the sector.

• College: University of Applied Sciences Berlin (MBA EurAsia)
• Grade: 1,3
• Author: Magister Artium Melanie Bobik (Author)
• Publication Year: 2010
• Pages: 12
• Catalog Number: V149182
• ISBN (eBook): 9783640600427
• ISBN (Book): 9783640600786
• Language: English
• Tags: tourismus, china, hotel, reiseziele, tourismusindustrie, urlaub, wirtschaft, urlaubstrends, touristen, hainan, shanghai, expo, macao, macau, casino, asien, asian, business, economy, touristik, zukunft, marketing, holiday, vacation, tourism, industry