Abstract or Introduction
This case study investigates the behavior of investors in the Indian stock market using the Total Interpretive Structural Modeling (TISM) approach. The study identifies key factors influencing investment decisions and analyzes their interdependencies to provide insights into investor behavior.
In recent years, retail investment in India has seen significant growth, driven by technological advancements and regulatory changes. This shift, particularly pronounced during the COVID-19 pandemic, has led to increased market participation from a broader demographic. This study aims to understand the factors influencing equity investment decisions and their interactions using TISM.
- Quote paper
- Kiran Prabhu (Author), 2024, Investors' Behavior in the Stock Market and Analysis Using TISM Model, Munich, GRIN Verlag, https://www.grin.com/document/1482763
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