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Creativity and Innovation as Business Model. Mere Buzzwords or Success Factor?


Scientific Essay, 2022

11 Pages, Grade: 1,0


Abstract or Introduction

This academic paper discusses the factors of creativity and creative industries and their relation to innovation.

What is creativity? How can creativity be theorized? How is creativity and knowledge/intelligence interlinked? This paper emphasizes the importance of understanding how creativity and innovation create value, and the way in which this can be managed (or not!) in organizations.

Details

Title
Creativity and Innovation as Business Model. Mere Buzzwords or Success Factor?
College
Åbo Akademi University  (Economy)
Course
Creative Business
Grade
1,0
Author
Year
2022
Pages
11
Catalog Number
V1366757
ISBN (eBook)
9783346898586
Language
English
Keywords
Organizations strategy , creativity, Innovation, creative process, creative business
Quote paper
Gülce Bayraktar (Author), 2022, Creativity and Innovation as Business Model. Mere Buzzwords or Success Factor?, Munich, GRIN Verlag, https://www.grin.com/document/1366757

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