The most popular measures in the field of HR Marketing like Job and Image Advertising, HR Consultants, Corporate Culture, Applicant Relationship Management and Employer Branding in particular are evaluated with the four criteria costs, company size, target function and target group. The evaluation with four different parameters results from the fact, that each company has to find out which measures fit best to support the fulfilment of its individual HR targets. As there exists no common HR Marketing strategy which serves all kinds of companies.
Inhaltsverzeichnis (Table of Contents)
- Executive Summary
- Table of Contents
- 1 Introduction
- 2 Problem Definition
- 3 Objectives
- 4 Methodology
- 5 Main Part
- 5.1 Job Advertising and Image Advertising
- 5.2 HR Consultants and Agencies
- 5.3 HR Online Marketing Measures
- 5.4 Contact Management
- 5.5 Corporate Culture and Leadership Style
- 5.6 Applicant Relationship Management
- 5.7 Employer Branding
- 6 The key role of Employer Branding
- 6.1 The defining key issues of Employer Branding
- 6.2 The role of Employer Branding within the WEBASTO HR Marketing concept
- 6.3 Comparison of Employer Branding from a practical and theoretical perspective
- 7 Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This assignment evaluates popular HR Marketing measures (Job and Image Advertising, HR Consultants, Corporate Culture, Applicant Relationship Management, and Employer Branding) using criteria like costs, company size, target function, and target group. The goal is to demonstrate that there's no one-size-fits-all approach and highlight the crucial role of Employer Branding in successful human resource management. The analysis includes a case study of Webasto, a German car supplier.
- Effectiveness of various HR marketing strategies
- The importance of Employer Branding in attracting and retaining talent
- Adapting HR Marketing strategies to different company sizes and contexts
- Practical application and challenges of Employer Branding
- Developing a sustainable HR Marketing concept
Zusammenfassung der Kapitel (Chapter Summaries)
1 Introduction: This chapter introduces the concept of HR marketing and its growing importance in a competitive job market. Using the example of Lidl, it highlights the detrimental effects of negative employer branding and emphasizes the need for a robust and integrated HR marketing strategy to attract and retain top talent in the face of globalization and evolving economic conditions. The chapter establishes the context for the assignment by illustrating the increased competition for skilled employees and the necessity for innovative HR marketing approaches.
5 Main Part: This section provides an overview of various HR marketing measures, examining their strengths and weaknesses in relation to cost, company size, target function, and target group. It analyzes the effectiveness of job advertising, image advertising, the utilization of HR consultants and agencies, online marketing initiatives, contact management strategies, the role of corporate culture and leadership style, and the importance of applicant relationship management. The chapter lays the groundwork for a deeper dive into employer branding by providing a comprehensive survey of related HR marketing tools and approaches.
6 The key role of Employer Branding: This chapter focuses on the significance of employer branding as a crucial component of a successful HR marketing strategy. It delves into the defining characteristics of employer branding, exploring its practical application within the HR marketing concept of the German car supplier Webasto. Through a comparison of theoretical perspectives and practical implementation, this chapter analyzes the challenges and benefits of employer branding, offering insights into its successful integration and management within a business context. It explores how to develop a successful Employer Brand through four key steps: Planning, Description, Leadership, and Control.
Schlüsselwörter (Keywords)
HR Marketing, Employer Branding, Job Advertising, Image Advertising, Applicant Relationship Management, Corporate Culture, Talent Acquisition, Webasto, Case Study, Sustainable HR Strategies.
Frequently Asked Questions: A Comprehensive Language Preview of HR Marketing Strategies
What is the main topic of this document?
This document provides a comprehensive overview of HR marketing strategies, focusing on the crucial role of employer branding in attracting and retaining talent. It analyzes various HR marketing measures, including job advertising, image advertising, HR consultants, online marketing, contact management, corporate culture, applicant relationship management, and employer branding itself. The analysis includes a case study of Webasto, a German car supplier, and emphasizes that there's no one-size-fits-all approach to successful HR marketing.
What are the key themes explored in this document?
The key themes include the effectiveness of different HR marketing strategies, the importance of employer branding, adapting strategies to different company sizes and contexts, the practical application and challenges of employer branding, and developing a sustainable HR marketing concept. The document also highlights the detrimental effects of negative employer branding and the increasing competition for skilled employees in a globalized economy.
What HR marketing measures are discussed in detail?
The document examines job advertising, image advertising, the use of HR consultants and agencies, online marketing measures, contact management strategies, the influence of corporate culture and leadership style, and applicant relationship management. A significant portion of the document is dedicated to the in-depth analysis of employer branding and its practical implementation.
What is the significance of employer branding according to this document?
The document emphasizes the crucial role of employer branding in a successful HR marketing strategy. It argues that employer branding is not just a tool but a vital component for attracting and retaining top talent. The document explores how to develop a successful employer brand through planning, description, leadership, and control. It also analyzes the defining characteristics of employer branding and compares theoretical perspectives with practical implementation using Webasto as a case study.
What is the structure of the document?
The document is structured with an executive summary, table of contents, objectives and key themes, chapter summaries, and keywords. The main body is divided into chapters covering an introduction, problem definition, objectives, methodology, a main part detailing various HR marketing measures, a chapter focusing on the key role of employer branding, and a conclusion. Each chapter provides a concise summary of its contents.
What company is used as a case study?
The document uses Webasto, a German car supplier, as a case study to illustrate the practical application and challenges of employer branding within the context of a real-world business.
What are the key takeaways from this document?
Key takeaways include the understanding that a successful HR marketing strategy requires a tailored approach considering factors like company size, target group, and budget; the crucial importance of employer branding in attracting and retaining top talent; the need for a sustainable and integrated HR marketing concept; and the challenges and rewards of implementing employer branding strategies in practice.
What are the keywords associated with this document?
The keywords include HR Marketing, Employer Branding, Job Advertising, Image Advertising, Applicant Relationship Management, Corporate Culture, Talent Acquisition, Webasto, Case Study, and Sustainable HR Strategies.
- Quote paper
- Julia Wimmers (Author), 2009, HR Marketing From Job Advertising to Employer Branding, Munich, GRIN Verlag, https://www.grin.com/document/136499
