The German Green Party (Bündnis 90/Die Grünen) and the German Conservative Party (CDU) in Comparison. Two Political Parties and their Social Media Presence

Term Paper , 2022 , 14 Pages , Grade: 2,0

Politics - Political Systems - Germany

The following essay would like to approach this assumption on the basis of a comparison based on the online- and social media presence of the two parties. How do the green party differ in their online- and social media presence from the conservative party and what effects might this have in terms of communicating with their own members leading to a more efficient and successful party-organization and therefore probably currently gaining higher voter-numbers? Following this logic, the overarching thesis for the following essay is: The german green party (Bündnis 90/Die Grünen) has a better way to inform, involve, connect and mobilize their members through their online- and social media presence than the german conservative party (CDU).

TABLE OF CONTENTS

1 INTRODUCTION

2 LITERATURE REVIEW AND RESEARCH DESIGN

3 COMPARISON
3.1 DIMENSION: INFORMING
3.2 DIMENSION: INVOLVING
3.3 DIMENSION: CONNECTING AND MOBILIZING

4 CONCLUSION

REFERENCES

• College: University of Brussel
• Grade: 2,0
• Author: Sonja Ruf (Author)
• Publication Year: 2022
• Pages: 14
• Catalog Number: V1354044
• ISBN (PDF): 9783346868121
• ISBN (Book): 9783346868138
• Language: English
• Tags: german, green, party, bündnis, grünen, conservative, comparison, political, parties, social, media, presence