This report examines Westwing's history, business units, target market, and value proposition, as well as its position in the global furniture e-commerce market. It also explores the potential of augmented reality in the home and living industry and suggests a new strategy for Westwing's AR app, called "Westwing DecorDreams." The implications of this concept are discussed and related to relevant course materials.
The paper examines the potential of a theoretical AR application for the German home and lifestyle brand Westwing. Westwing has a competitive advantage due to its clients' generally hedonistic attitude towards its marketing and product presentations. The brand's "shoppable magazine" allows customers to view products alongside visual information such as themes for furnishings and décor. As a leader in the home design industry in Europe, Westwing has already made significant progress in the realm of AR with the development of its current app. However, there is significant potential for the company to further innovate and distinguish itself as a pioneer in the field by enhancing its AR capabilities. Therefore, the development of "Westwing DecorDreams," an AR application that employs artificial intelligence to create personalized interior design concepts for customers, incorporating detailed elements such as decorations and other finishing touches has been created. Rather than simply projecting desired products onto the screen based on what the camera captures, which is industry standard at the moment, this advanced AR technology allows customers to visualize their ideal home design in a truly immersive and interactive way, allowing to create a concrete customer experience.
In addition to providing a unique and personalized experience for customers, the adoption of AR technology could also bring economic benefits for Westwing. For example, the use of AR could lead to savings on logistics expenses due to a decrease in the return rate as customers become more certain of their orders. Furthermore, by providing personalized customer service and leveraging the power of AR, Westwing has the opportunity to gain a significant competitive advantage and reach a new consumer group. Overall, the development of "Westwing DecorDreams" represents a powerful opportunity for the company to differentiate itself and stay ahead of the curve in an increasingly competitive market.
Table of Contents
- Introduction and Problem Statement
- Market Research
- The Brand Westwing
- Augmented Reality in the home and living industry.
- The Problem-Solution Fit
- Associate to Course Learnings
- Concluding Discussion
- Personal Reflection
- References
Objectives and Key Themes
This report examines the potential of a theoretical AR application for the German home and lifestyle brand Westwing, focusing on the development of "Westwing DecorDreams," an AR application that employs artificial intelligence to create personalized interior design concepts for customers. The report explores the market research on Westwing's history, business units, target market, and unique value proposition, as well as the global furniture e-commerce market and Westwing's position within it. It also analyzes the potential uses of augmented reality (AR) technology in the home and living industry and discusses the potential implications of "Westwing DecorDreams" for both Westwing and its customers.
- The potential of augmented reality (AR) in the home and living industry
- Westwing's business model and target market
- The development and implementation of "Westwing DecorDreams"
- The benefits of AR technology for both businesses and customers
- The challenges and opportunities associated with AR adoption
Chapter Summaries
- Introduction and Problem Statement: This chapter introduces the growing demand for personalized and unique purchasing experiences in the retail industry, highlighting the potential of AR technology to provide a competitive edge. It outlines the rationale for developing "Westwing DecorDreams," an AR application that aims to personalize the home design experience for Westwing customers.
- Market Research: This chapter provides a detailed overview of Westwing, its business model, target market, and position within the global furniture e-commerce market. It explores the unique value proposition of Westwing, its focus on customer experience, and its mission to inspire home design. The chapter also discusses the current use of AR in Westwing's mobile app and its limitations.
- Augmented Reality in the Home and Living Industry: This chapter delves into the potential benefits and challenges of AR technology in the home and living industry. It discusses the current trends in AR adoption, the potential for AR to enhance the customer experience, and the potential for AR to improve efficiency and reduce logistics costs. It also addresses the ethical concerns associated with data privacy and security.
- The Problem-Solution Fit: This chapter presents the "Westwing DecorDreams" application, outlining its purpose and features. It explains how the application uses AI to create personalized interior design concepts based on customer preferences and provides a step-by-step guide to using the application.
Keywords
The key topics of this report include augmented reality (AR), home and living industry, e-commerce, Westwing, customer experience, personalization, interior design, artificial intelligence (AI), "Westwing DecorDreams," and the benefits and challenges of AR adoption.
- Quote paper
- Anonym (Author), 2022, Westwing's AR Phone Application. The Potential of Augmented Reality in the Home and Living Industry, Munich, GRIN Verlag, https://www.grin.com/document/1348568
