This proposal for a museum themed web-game program for the ‘I Loved You’ exhibition at the White Rabbit Gallery will explore the intended application of the proposed concept, identify its target audience and discuss the most suitable platforms and devices for the users. The proposal will provide the structural outline of the program, covering the structural themes, content of the game design, overall layout, navigability as well as key user-interface features. Finally, the proposal will briefly highlight proposed audience engagement protocols, the business model to be adopted, strategic marketing and promotions plans, as well as scheduled evaluations of the web-game program’s impact.
table of content
Title and Aims of the Proposed Web-Game Application
Target Audience for the Web-Game Application
User Platforms and Devices
I Love You’s Web-Game Program: Themes, Content, Navigability, Layout and User Interface
Integrating the Web Game into the Exhibition: Nursing Audience Engagement
Subscription-Based Business Model: Self-Sustaining Ad Monetisation and Microtransactions
Marketing and Promotions
Routine Evaluation and Continued Quality Improvement
Appendix A: Proposed Website Game Content
Bibliography
Endnotes
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