Within the next few years, there will be 12 million Generation Z-ers entering the German workforce. Not only will they have a massive influence on our work culture, but they will also shape new standards for the upcoming years.
However, are there sufficient reasons why you should consider and care about their demands? Well, although 12 million may seem like quite a lot, it is still not enough. The number of working people in Germany is decreasing. As a matter of fact, the German job market is expected to be lacking 2 to 4.6 million qualified employees until 2025.
In the job market, the emphasis is shifting from the employee to the employer to appear attractive and appealing. Therefore, to stay ahead of the competition and also conquer the challenges presented by these shortages of skills and workers, you need to care about the demands of Gen Z-ers.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Why you should read this
- Meet Generation Z
- Hiring the New Generation
- Why HR needs to learn how to sell
- If you fake it you won't make it
- Is digital recruiting the answer to digital natives?
- How to update your job description
- Why employee referrals are considered one of the most productive recruiting strategies
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This book explores the changing landscape of the German workforce and highlights the importance of attracting and retaining Generation Z talents. It analyzes the unique characteristics and expectations of this generation, explaining why traditional recruitment strategies are no longer effective in attracting them.
- Understanding Generation Z's values and priorities
- The growing skills shortage and its impact on recruiting
- The importance of work-life balance and mental well-being for Gen Z
- Developing effective recruitment strategies to attract Gen Z talent
- The role of digital tools and social media in attracting and engaging Gen Z candidates
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter highlights the importance of understanding Generation Z's demands in the context of the shrinking German workforce. It introduces the key challenges and opportunities presented by this new generation of employees.
- Why HR needs to learn how to sell: This chapter analyzes the changing landscape of recruitment, emphasizing the need for HR professionals to adopt a more sales-oriented approach. It discusses the importance of showcasing company benefits that resonate with Gen Z, such as work-life balance, flexible work arrangements, and opportunities for professional growth.
- If you fake it you won't make it: This chapter emphasizes the importance of authenticity and transparency in employer branding. It explores the impact of Gen Z's digital literacy and their ability to easily identify inauthentic marketing efforts.
Schlüsselwörter (Keywords)
Key terms and concepts discussed in this book include Generation Z, recruitment, employer branding, talent acquisition, digital natives, work-life balance, mental health, skills shortage, and the War for Talents. It also explores various recruitment strategies tailored specifically to attract and retain Gen Z employees.
Frequently Asked Questions
Who is Generation Z and why are they important for the workforce?
Generation Z includes those entering the workforce now; with 12 million Gen Z-ers in Germany, they will shape work culture and standards for years to come.
What is the "War for Talents"?
It describes the intense competition between employers to attract qualified employees, especially as the German market faces a shortage of 2 to 4.6 million workers by 2025.
Why do traditional recruitment strategies fail with Gen Z?
Gen Z values authenticity, work-life balance, and mental well-being; they are digital natives who can easily spot inauthentic employer branding.
What role does digital recruiting play?
While digital tools are essential, the book explores whether digital recruiting alone is the answer or if a more personalized, sales-oriented approach is needed.
How should companies update their job descriptions for Gen Z?
Companies should emphasize benefits that resonate with this generation, such as flexibility, professional growth, and a transparent company culture.
- Quote paper
- Annabelle Zerna (Author), 2021, Reaching Generation Z. Hiring Future Talent, Munich, GRIN Verlag, https://www.grin.com/document/1288619
