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Marketing Plan ALDI. Entry into the Finnish Grocery Retail Market

Name: Marketing Plan ALDI. Entry into the Finnish Grocery Retail Market
Price: 17.95 EUR
Availability: InStock
Author: Lars Bucher
ISBN: 9783346629586

Seminar Paper, 2021

14 Pages, Grade: 1,0

Lars Bucher (Author)

Excerpt

1 Introduction

2 Marketing Plan
2.1 Self-Analysis of the Retail Company ALDI
2.1.1 Key Features of the Business Model
2.1.2 SWOT Analysis
2.2 Situation Audit of the Finnish Grocery Market
2.2.1 Market
2.2.2 Competition
2.2.3 Environmental Factors
2.3 Retail Marketing Strategy to enter the Finnish Market
2.3.1 Target Market
2.3.2 Retail Offering
2.3.3 Competitive Advantage

References

Excerpt out of 14 pages

Details

Title: Marketing Plan ALDI. Entry into the Finnish Grocery Retail Market
Course: Strategic Retail Marketing
Grade: 1,0
Author: Lars Bucher (Author)
Year: 2021
Pages: 14
Catalog Number: V1191422
ISBN (eBook): 9783346629579
ISBN (Book): 9783346629586
Language: English
Keywords: Marketing Plan, Finnish Retail Market, ALDI, SWOT Analysis, PEST Analysis, Marketing Strategy

Quote paper: Lars Bucher (Author), 2021, Marketing Plan ALDI. Entry into the Finnish Grocery Retail Market, Munich, GRIN Verlag, https://www.grin.com/document/1191422

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