Sharing economy seems to be a raising trend related to more sustainable consumption and responsible use of resources. Business concepts that want to offer efficient ways of sharing might rely on a sufficiently big enough group of participants. This logic is something most people might know from digital platforms such as Facebook. Is this just one thing sharing economy and platform economy have in common or in what way are they related?
Firstly, this essay will give a definition of platform economy and sharing economy to create a link between those increasingly relevant concepts. Secondly, there will be a section about how to enhance platform business models in general. Thirdly, I will provide an overview about the different kinds of sharing economy approaches before lastly adding information about the use of sharing economy in retail and specific trends related to this.
Inhaltsverzeichnis (Table of Contents)
- INTRODUCTION
- DEFINITION OF PLATFORM ECONOMY AND SHARING ECONOMY
- HOW TO ENHANCE BUSINESSES BASED ON PLATFORM ECONOMY.
- WHAT TYPES OF SHARING ECONOMY BUSINESS MODELS ARE THERE?
- SHARING ECONOMY TRENDS IN RETAIL.
- CONCLUSION.
- REFERENCES
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This essay explores the growing importance of the platform and sharing economy in today's business landscape. It provides a detailed definition of both concepts, highlighting their interconnectedness and distinguishing characteristics. The essay further delves into practical strategies for enhancing platform business models, particularly in the context of achieving optimal network effects. It also examines various sharing economy business models, analyzing their advantages and potential for sustainable consumption.
- Defining platform economy and sharing economy
- Strategies for enhancing platform business models
- Exploring different sharing economy business models
- Analyzing the impact of sharing economy trends in retail
- Evaluating the potential of sharing economy for sustainable consumption
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter introduces the concept of sharing economy and its growing relevance in relation to sustainable consumption and efficient resource utilization. It establishes the key question of how platform economy and sharing economy are connected and outlines the structure of the essay.
- Definition of Platform Economy and Sharing Economy: This chapter provides a comprehensive definition of platform economy, drawing upon the insights of Deloitte research and highlighting the role of digital platforms in facilitating user interactions. It further explores the historical context of platform economy, demonstrating that it predates the digital era. The chapter concludes by emphasizing the triangular relationship between platform, suppliers, and customers as the defining characteristic of platform businesses.
- How to Enhance Businesses based on Platform Economy: This chapter delves into the strategies for enhancing platform business models, contrasting them with traditional pipeline businesses. It highlights the importance of network effects and demand-side economies of scale in driving platform growth. The chapter also explores the complexities of managing openness on platforms, balancing the benefits of network effects with the need for quality control and trust.
- What Types of Sharing Economy Business Models are there?: This chapter examines the diverse range of sharing economy business models, emphasizing the common theme of pooling resources, products, or services. It underscores the potential of sharing economy for both cost reduction and sustainable consumption. The chapter highlights the importance of effective marketing strategies for promoting sharing economy offers to a broad audience.
Schlüsselwörter (Keywords)
Key terms and concepts explored in this essay include platform economy, sharing economy, network effects, sustainable consumption, demand-side economies of scale, platform business models, digital platforms, triangular relationship, openness, access, authority, and sharing economy trends in retail.
- Quote paper
- Lars Bucher (Author), 2021, Platform Economy and Sharing Economy. Concept and Application in Retail, Munich, GRIN Verlag, https://www.grin.com/document/1191420
