The following paper will concentrate on the strategic analyses of company Raumluft24, a family owned small company. It will only cover a small and short SWOT analysis to not exceed the paper frame. How can a change in strategy effect Raumluft24 and speed up the development and growth of the company? Which problems must be eliminated?
To suggest some changes in strategy for Company Raumluft24, a summary of the strategic capability which might have an impact on the strategic development is necessary, as well as a summary of the key issues from the surroundings of the company. This summary can be done with a SWOT analysis where the results can be used as a basis for the implementation of strategic options and changes, to find out the strengths and weaknesses of Company Raumluft24.
Inhaltsverzeichnis (Table of Contents)
- 1 Introduction
- 2 The problem of future development
- 3 The cause for the stagnancy in future development
- 4 The solution for Company Raumluft24 or a change in strategy
- 5 Conclusion
- 6 Reference list
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper aims to analyze the strategic development of Raumluft24, a family-owned small company, and explore the reasons behind its slower-than-expected growth despite a unique product offering. The analysis focuses on identifying potential challenges and proposing solutions for improving the company's strategic direction.
- Strategic analysis of a family-owned small company
- Evolution of Raumluft24's business model and product portfolio
- Impact of market competition and changing consumer preferences
- Opportunities for future growth and development
- Potential strategies for enhancing the company's competitive advantage
Zusammenfassung der Kapitel (Chapter Summaries)
- Chapter 1: Introduction This chapter provides a brief overview of the company's history, outlining its founding in 1975 by Mr. Edmund Hofmann and its subsequent transition under the leadership of Mr. Michael Krack. It highlights the company's early focus on humidifiers, dehumidifiers, and air purifiers, and its shift towards air conditioners in 2005.
- Chapter 2: The problem of future development This chapter delves into the challenges Raumluft24 faces in terms of its future growth, highlighting the gap between expected and actual development.
- Chapter 3: The cause for the stagnancy in future development This chapter explores the underlying reasons for the company's stagnant growth, analyzing factors such as competition, market dynamics, and internal challenges.
- Chapter 4: The solution for Company Raumluft24 or a change in strategy This chapter focuses on potential solutions for accelerating Raumluft24's growth, proposing strategic changes and adjustments to address the identified challenges.
Schlüsselwörter (Keywords)
The analysis focuses on key terms and concepts related to the strategic analysis of a family-owned small company, including strategic management, business development, product portfolio, market competition, customer segmentation, distribution channels, online sales, and strategic planning.
Frequently Asked Questions
What is the focus of the Raumluft24 strategic analysis?
The analysis explores why the family-owned small company Raumluft24 experienced stagnant growth and how a change in strategy could accelerate its development.
Why did Raumluft24's development slow down?
The paper investigates factors such as market competition, internal challenges, and the transition from traditional air treatment products to modern air conditioning systems.
How can a SWOT analysis help Company Raumluft24?
A SWOT analysis identifies strengths, weaknesses, opportunities, and threats, providing a basis for implementing strategic options and competitive advantages.
What strategic changes are proposed for the company?
The paper suggests adjustments in product portfolio, distribution channels, and potentially online sales to better meet changing consumer preferences.
What is the history of Raumluft24?
Founded in 1975, the company originally focused on humidifiers and air purifiers before shifting its focus towards air conditioning in 2005 under new leadership.
- Quote paper
- Gesa Vanessa Krack (Author), 2018, Reasons for an IPO. A Term paper in International Finance & Accounting, Munich, GRIN Verlag, https://www.grin.com/document/1189448
