Excerpt
1. Introduction
2.The issues at stake
2.1 Local journalism in crisis
2.1.1 The relevance of local news
2.2 Local journalism in the times of digitalization and social media
2.2.1 Social Media: When the consumer becomes an interactive user
2.2.2 Local journalism on Facebook: The key “driver of traffic
2.2.3 How local news struggle to attract young people digitally
2.3 Instagram: The social media network of the young generation
2.3.1 The most important effects of Instagram use on local journalism
2.3.1.1 Change in communication
2.3.1.2 Content alignment
2.3.1.3 Lack of personal resources .
2.3.1.4 The aim of Instagram use
3 Existing positions
3.1 High workload - few staff
3.2 Lack of monetisation options
3.3 Dependence on algorithms
3.4 Reaching a young target group
3.5 How young people benefit from Local Instagram Lournalism
4 Local Journalism on Intagram: Deal with the trend
4.1 Adaptation to the target group is necessary
4.2 Transmediality is the key word
4.2.1 Transmediality and Crossmediality in local journalistic practice
4.3 How local newspapers can use different Instagram tools
4.3.1 News Summaries through Instagram Stories
4.3.2 Videos using Instagram's "Instagram Video
4.3.3 The simple picture post
4.3.4 Infographics
4.3.5 Live broadcast via Instagram Live
5. Conclusion: Instagram - A welcome opportunity for local media?
6. References
- Quote paper
- Markus Maisel (Author), 2022, Local Journalism on Instagram. A guide for local media workers, Munich, GRIN Verlag, https://www.grin.com/document/1177093
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