This paper addresses the dimensions of data as a resource in the 21st century. Data - a term that is no longer unknown in today's age. Rather, they seem to be everywhere, data is collected everywhere in our everyday lives. From the supermarket around the corner to banks to doctor's visits, data is collected everywhere. With the help of new information technology, smartphones, wearables such as watches and other sensors, data collection is being given a whole new reach. Data is collected from the user everywhere and at all times. What is happening around us, where are we going, what time of day are we out and about, who or what are we spending our time with, all this is data that is collected in real time and then analysed. The business with this data is also no longer unknown. Big names like Google, Facebook and Amazon are common. To give a clue to the entire idea: Google is said to have about two trillion users a year. Facebook can boast 2.91 billion users in the third quarter of 2021 and Amazon has 548 million active customer accounts so far this year.
Table of contents
A. Introduction
B. Calculation of value
I. How do you measure the economic value of data?
1. Data as a Product
2. Cost-based approach
3. The value of use
4. Market value approach
II. Intended use and user
III. How to collect Data
IV. What makes personal data so valuable?
1. Facebook
2. Example: Hanna
3. Development of digital advertising market
C. Conclusion
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Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X. -
Upload your own papers! Earn money and win an iPhone X.