In 2020, e-commerce sales in Germany reached a volume of over 60 billion euros in business-to-consumer (B2C) business. Amazon - the US company - accounted for a significant share of this market. In fact, Amazon generated US $29.57 billion in sales in Germany and as much as US $386.06 billion globally. In Germany, 90 % of online customers are actually Amazon customers. Moreover, 50 % of them conduct product searches via Amazon. The revenue figures confirm that Amazon has a leading position in online retail for a reason. Consumers' online understanding is influenced by the standards set by Amazon. This is because Amazon has clearly shown what is possible online, and therefore there will continue to be hardly any way around Amazon in online business.
At the beginning of the paper, the most important terms are defined and explained, which should contribute to a better understanding of the topic. Thereupon, the origin, the development as well as the applicable conditions of Amazon are explained. This is followed by defining and explaining the measures that can be applied for successful trading on Amazon. Finally, the topic is rounded off with a conclusion and the research question is answered, based on the knowledge gained in the term paper
Table of contents
Table of Figures
List of abbreviations
1. Introduction
1.1 Objective of this term paper
1.2 Structure of the term paper
2. The definition and role of e-commerce
2.1 The definition of e-business
2.2 E-commerce classification
3. The definition and history of Amazon
4. The development, conditions and the shipping fees of the marketplace on Amazon
5. Measures for greater reach on Amazon as well as successful commerce
5.1 The role of the product detail page and Retail Readiness
5.2 The requirements for the title on the detail page and its implications
5.3 Visual attention
5.4 The influence of videos on customers
5.5 Bullet points as a decisive building block for success on Amazon
5.6 Keywords
6. Conclusion
Bibliography
Frequently Asked Questions about E-Commerce with Amazon
How significant is Amazon's market share in German e-commerce?
In Germany, approximately 90% of online customers are Amazon customers, and 50% of all product searches are conducted directly on the platform.
What does "Retail Readiness" mean for Amazon sellers?
Retail Readiness refers to ensuring a product detail page is fully optimized with high-quality images, titles, descriptions, and reviews before starting advertising campaigns.
Why are bullet points important for success on Amazon?
Bullet points are a decisive building block because they provide customers with quick, digestible information about product benefits, which directly influences conversion rates.
How do videos influence Amazon customers?
Videos increase visual attention and help customers better understand the product's functionality, leading to higher trust and reduced return rates.
What role do keywords play in increasing reach on Amazon?
Keywords are essential for Amazon's search algorithm; they ensure that products appear in relevant search results, thereby increasing organic visibility and reach.
- Citation du texte
- Anastazia Spajic (Auteur), 2021, E-Commerce with Amazon. Helpful Measures for Achieving Successful Commerce and Increasing Reach, Munich, GRIN Verlag, https://www.grin.com/document/1167347
