E-Commerce with Amazon. Helpful Measures for Achieving Successful Commerce and Increasing Reach

Term Paper , 2021 , 21 Pages

Business economics - E-Commerce

In 2020, e-commerce sales in Germany reached a volume of over 60 billion euros in business-to-consumer (B2C) business. Amazon - the US company - accounted for a significant share of this market. In fact, Amazon generated US $29.57 billion in sales in Germany and as much as US $386.06 billion globally. In Germany, 90 % of online customers are actually Amazon customers. Moreover, 50 % of them conduct product searches via Amazon. The revenue figures confirm that Amazon has a leading position in online retail for a reason. Consumers' online understanding is influenced by the standards set by Amazon. This is because Amazon has clearly shown what is possible online, and therefore there will continue to be hardly any way around Amazon in online business.

At the beginning of the paper, the most important terms are defined and explained, which should contribute to a better understanding of the topic. Thereupon, the origin, the development as well as the applicable conditions of Amazon are explained. This is followed by defining and explaining the measures that can be applied for successful trading on Amazon. Finally, the topic is rounded off with a conclusion and the research question is answered, based on the knowledge gained in the term paper

Table of contents

Table of Figures

List of abbreviations

1. Introduction
1.1 Objective of this term paper
1.2 Structure of the term paper

2. The definition and role of e-commerce
2.1 The definition of e-business
2.2 E-commerce classification

3. The definition and history of Amazon

4. The development, conditions and the shipping fees of the marketplace on Amazon

5. Measures for greater reach on Amazon as well as successful commerce
5.1 The role of the product detail page and Retail Readiness
5.2 The requirements for the title on the detail page and its implications
5.3 Visual attention
5.4 The influence of videos on customers
5.5 Bullet points as a decisive building block for success on Amazon
5.6 Keywords

6. Conclusion

Bibliography

• Author: Anastazia Spajic (Author)
• Publication Year: 2021
• Pages: 21
• Catalog Number: V1167347
• ISBN (eBook): 9783346576118
• ISBN (Book): 9783346576125
• Language: English
• Tags: e-commerce, amazon, helpful, measures, achieving, successful, commerce, increasing, reach