Critical Evaluation of L.P. Baltes’ Statement and Discussion of Its Implications for Digital Marketers

Academic Paper , 2021 , 26 Pages , Grade: 1.3

Business economics - Offline Marketing and Online Marketing

This assessment is based on L.P. Baltes’ statement that digital marketing requires the existence of content marketing and that the success or failure of a company’s online communication depends largely on the quality of the content marketing. This assessment gives an overview of different definitions of content marketing, the beginnings of marketing, and the main differences between traditional and digital marketing. Furthermore, an assessment of the quality of content marketing taking into
account different types of content marketing, quality measurements, and the analysis of quality content was created and presented using the example of Coca Cola. Coca Cola was critically evaluated, if and how L.P. Baltes’ statement can be confirmed or not.

Contents

Abstract

1 Introduction

2 Definition Content Marketing

3 Difference Traditional and Digital Marketing
3.1 Traditional Marketing
3.2 Digital Marketing
3.3 Comparison of both marketing forms

4 Quality Content Marketing of Coca-Cola
4.1 Evaluation of Buyer's Persona
4.2 Types of Content Marketing
4.3 Analysis of Coca Cola's Homepage
4.4 Analysis of Coca Cola's YouTube page

5 Conclusion

• College: Edinburgh Napier University (Business School)
• Grade: 1.3
• Author: Maximilian Linner (Author)
• Publication Year: 2021
• Pages: 26
• Catalog Number: V1131254
• ISBN (eBook): 9783346497048
• ISBN (Book): 9783346497055
• Language: English
• Tags: critical, evaluation, baltes’, statement, discussion, implications, digital, marketers