The present study is looking to expand the currently underdeveloped research area into factors affecting Diffusion of Entitlement in an individual. The current study seeks to explore out respondents’ attitudes towards Diffusion of Entitlement and whether emotional intelligence, self-esteem and culture orientation can predict outcomes related to Diffusion of Entitlement through analysis of validated scales responded by undergraduate students in an online survey. The inhibitory effect of this case in scarcity prevents commodities from being used efficiently. This identified gap in research helps understand behavior to recognize factors related to Diffusion of Entitlement which can benefit to guide social marketing for behavior change in areas such as climate change focused on food wastage and obesity.
This research examined factors affecting Diffusion of Entitlement to identify the most likely individual to be prone to Diffusion of Entitlement. This was explored by considering 3 key factors; Self-esteem, Emotional Intelligence and Culture Orientation.
An online survey of a cross sectional correlational design was conducted on 96 undergraduate students (21 males and 75 females, mean age = 21.1, SD = 4.72) from Coventry University, UK. 3 scales measuring the 3 independent variables along with a decision vignette to measure if an individual was prone to Diffusion of Entitlement or not was provided.
Inhaltsverzeichnis (Table of Contents)
- CHAPTER 1
- INTRODUCTION AND LITERATURE REVIEW
- CHAPTER 2
- METHOD
- CHAPTER III
- RESULTS
- CHAPTER IV
- DISCUSSION
- CHAPTER V
- CONCLUSION
- REFERENCES
- APPENDIX
- APPENDIX A: PIS AND INFORMED CONSENT
- APPENDIX B: Debrief TemplATE
- APPENDIX C: BASIC INFORMATION SHEET
- APPENDIX D: THE SCHUTTE SELF REPORT EMOTIONAL INTELLIGENCE TEST (SSEIT)
- APPENDIX E: ROSENBERG SELF ESTEEM SCALE
- APPENDIX F: TRIANDIS CULTURE ORIENTATION SCALE...
- APPENDIX G: VIGNETTE
- APPENDIX H: ETHICAL APPROVAL
- APPENDIX I: EFFRON AND MILLER (2011) VIGNETTE
- APPENDIX J: GRAPH REPRESENTATIONS OF DESCRIPTIVE STATISTICS
- APPENDIX K: POWER ANALYSIS
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research investigates the factors influencing the Diffusion of Entitlement, specifically focusing on the individual's susceptibility to this phenomenon. The study aims to identify key factors contributing to Diffusion of Entitlement by analyzing the role of three crucial variables: Self-esteem, Emotional Intelligence, and Culture Orientation.
- The concept of Diffusion of Entitlement in the context of scarce commodities.
- The relationship between self-esteem and Diffusion of Entitlement.
- The role of emotional intelligence in predicting Diffusion of Entitlement.
- The influence of cultural orientation on individual entitlement behavior.
- Examining the impact of scarcity on consumption patterns.
Zusammenfassung der Kapitel (Chapter Summaries)
Chapter 1 presents an overview of the concept of Diffusion of Entitlement, outlining the societal norm of equality and how it can impact individuals' consumption behavior in the face of scarce commodities. It discusses previous research exploring the relationship between scarcity and consumption, highlighting factors such as egotism and the perception of value in scarce resources.
Chapter 2 details the methodology employed in the research. It describes the online survey conducted on undergraduate students, outlining the survey design, sample size, and instruments used to measure the independent variables (Self-esteem, Emotional Intelligence, and Culture Orientation) and Diffusion of Entitlement. The chapter explains the data analysis techniques used to analyze the collected data.
Chapter 3 presents the results of the study, outlining the findings regarding the relationship between the independent variables and Diffusion of Entitlement. It specifically focuses on the significance of each factor in predicting the occurrence of Diffusion of Entitlement.
Schlüsselwörter (Keywords)
This research primarily focuses on the concepts of Diffusion of Entitlement, self-esteem, emotional intelligence, and culture orientation. These keywords represent the core themes and focus areas of the study, exploring the psychological underpinnings of entitlement behavior in the context of scarce commodities. The research utilizes an empirical approach to examine the relationships between these factors and their implications for individual consumption patterns.
- Quote paper
- Tharumini Weerakoon (Author), 2020, Diffusion of Entitlement. Consumption of scarce commodities, Munich, GRIN Verlag, https://www.grin.com/document/1042237
