This paper examined the marketing strategies used by Amazon to execute its marketing programmes online. Amazon was established in Seattle (Washington, USA) by Jeffrey Bezos in 1995, Amazon is presently the world driving website deals for online merchandising. Amazon currently offers items in excess of 40 diverse item classifications. Assuredly, Amazon website is seen to be the world's most client driven organization that has all the trapping of effective and efficient marketing strategies.
The amazon.com site was hosted on July sixteenth 1995. From the earliest starting point in 1994 Jeffrey Bezos, the founder of amazon.com was roused by the plan to reform the book business by making an online store for books with the best possible client care. At first been giggled at, Jeffrey Bezos clung to the thought and set up the world most well-known web book shop. One significant root for overcoming the adversity of amazon.com is surely the inclusion of Jeffrey Bezos in the specialized establishment of amazon.com, since the client experience of an online entryway is essentially characterized by its specialized marketing. From the starting point Bezos and his originator associates where driven by the inquiry „What if...?" The inquiry that, thus replied, prompts the best approach to carry out an easy to use gateway as amazon.com.
Today Amazon is the worldwide pioneer in online business and discards global destinations, and overall organization of satisfaction and client assistance focuses. Amazon.com offers everything from books and gadgets to tennis rackets and precious stone adornments and works locales in the United Kingdom, Germany, France, Japan, Canada, and China and keeps up more than 25 satisfaction bases on the world (About Amazon). This paper examines the marketing strategies adopted by Amazon in the course of doing business online.
Table of Contents
- Introduction
- Marketing Strategy of Amazon
- The Product
- The Price
- The Place
- The Promotion
- Strategic marketing as Conducted by Amazon
- Developing Marketing Strategies and Plans
- Capturing Marketing Insights
- Connecting with Customers
- Building Strong Brands
- Creating Value
- Delivering Value
- Communicating Value
- Conducting Marketing Responsibly for Long-Term Success
- Four Distinctive Marketing Strategies Used by Amazon
- References
Objectives and Key Themes
This paper aims to examine the marketing strategies employed by Amazon to achieve its online business objectives. The study analyzes how Amazon's strategies contribute to its success as a leading e-commerce platform.
- Amazon's overall marketing strategy and its evolution.
- The role of customer focus in Amazon's success.
- Analysis of the marketing mix (Product, Price, Place, Promotion) utilized by Amazon.
- Amazon's strategic marketing planning and implementation.
- The significance of adapting marketing strategies to different markets.
Chapter Summaries
Introduction: This chapter introduces Amazon, its founding, and its rapid growth into a global e-commerce giant. It highlights Jeffrey Bezos' vision and the company's initial focus on providing excellent customer service in the online book market. The chapter sets the stage for the subsequent analysis of Amazon's marketing strategies, emphasizing the importance of technological innovation and customer experience in its success. The chapter also succinctly lays out the aim of the paper: to analyze Amazon's marketing strategies.
Marketing Strategy of Amazon: This chapter defines a marketing strategy and positions Amazon's approach within the broader context of strategic marketing frameworks. It underscores the importance of not only developing a strong marketing strategy but also effectively implementing and adapting it to achieve organizational goals. The chapter discusses how Amazon's marketing decisions influence resource allocation and impact the company's overall performance. The significance of considering both formal and emergent strategies is highlighted, as Amazon navigates a dynamic and ever-changing market landscape. The chapter also introduces the Johnson and Scholes marketing planning framework and how Amazon utilizes its principles.
Keywords
Amazon, Marketing Strategies, E-Marketing, Customer Focus, Strategic Marketing, Marketing Mix, Adaptability, Globalization, Online Business, Customer Experience.
Amazon's Marketing Strategies: Frequently Asked Questions
What is this document about?
This document provides a comprehensive overview of Amazon's marketing strategies. It includes a table of contents, objectives and key themes, chapter summaries, and keywords. The focus is on analyzing how Amazon uses marketing to achieve its business objectives and maintain its position as a leading e-commerce platform.
What are the main objectives and key themes explored?
The main objectives are to examine Amazon's marketing strategies, analyze their contribution to Amazon's success, and understand how customer focus plays a crucial role. Key themes include Amazon's overall marketing strategy and its evolution, the marketing mix (Product, Price, Place, Promotion), strategic marketing planning and implementation, and the importance of adapting strategies to different markets.
What marketing strategies are discussed?
The document delves into Amazon's overall marketing strategy, exploring its development and adaptation. It analyzes the individual components of the marketing mix (Product, Price, Place, Promotion) as applied by Amazon and how these elements contribute to its success. The document also explores strategic marketing planning and implementation within Amazon, and highlights the significance of adapting strategies to diverse markets.
What is the structure of the document?
The document is structured with an introduction, followed by chapters dedicated to the marketing strategy of Amazon, a detailed breakdown of the marketing mix (Product, Price, Place, Promotion), strategic marketing planning and implementation. It concludes with a chapter summarizing the four distinctive marketing strategies used by Amazon and a references section. The document also includes a table of contents, objectives and key themes, chapter summaries, and keywords for easy navigation and comprehension.
What are the key takeaways from the chapter summaries?
The introduction sets the stage by presenting Amazon's history and highlighting its focus on customer service and technological innovation. The chapter on Amazon's marketing strategy defines strategic marketing and positions Amazon's approach within broader frameworks, emphasizing the importance of effective implementation and adaptation. Further chapters delve into specific aspects of Amazon's marketing mix and its strategic planning process.
What keywords are associated with this document?
Keywords include Amazon, Marketing Strategies, E-Marketing, Customer Focus, Strategic Marketing, Marketing Mix, Adaptability, Globalization, Online Business, and Customer Experience.
What is the target audience of this document?
This document is intended for academic use, enabling the structured analysis of Amazon's marketing themes. It is suitable for researchers, students, and professionals interested in e-commerce, strategic marketing, and the success of Amazon.
- Citar trabajo
- Dr. Newman Enyioko (Autor), 2021, Amazon's Marketing Strategies. Execution Of Its Marketing Programmes Online, Múnich, GRIN Verlag, https://www.grin.com/document/1035147
