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Brand Value in Luxury. Industry Perspectives


Academic Paper, 2021

44 Pages


Excerpt


Table of Contents

Corporate Social Responsibility and Brand Value in Luxury: Industry Perspectives

Introduction

Theoretical Background
Key Characteristics of Luxury
Brand Value
Ethical Concepts
Benefits of CSR Implementation
How is CSR Approached within Luxury?

Methodology
Selection of Interviewees for Exploratory Interviews and ‘Credibility Checks’
Interviewing and Analytic Approach

Results and Discussion
Exploratory Interviews
‘Credibility Checks’

Conclusion
Theoretical Contribution
Practical Contribution

References

Tables

Excerpt out of 44 pages

Details

Title
Brand Value in Luxury. Industry Perspectives
College
University of Glasgow
Author
Year
2021
Pages
44
Catalog Number
V1033531
ISBN (eBook)
9783346444677
ISBN (Book)
9783346444684
Language
English
Keywords
CSR, corporate social responsibility, sustainability, luxury, brand value, brand equity
Quote paper
Ramon Bravo Gonzalez (Author), 2021, Brand Value in Luxury. Industry Perspectives, Munich, GRIN Verlag, https://www.grin.com/document/1033531

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