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Demand Management in the FMCG sector. Concepts, success criteria and trends

Name: Demand Management in the FMCG sector. Concepts, success criteria and trends
Price: 18.95 EUR
Availability: InStock
Author: Anonym
ISBN: 9783346399908

Seminar Paper, 2020

25 Pages, Grade: 1,3

Anonymous

Excerpt

List of abbreviations

List of figures

List of tables

List of formulas

1 Current challenges of the FMCG market

2 Definition and approaches of successful Demand Management
2.1 Concepts of Demand Management
2.2 Forecasting of demand
2.3 Determination of the forecast accuracy

3 Demand Management in the FMCG sector
3.1 Demand characteristics of FMCG
3.2 Concepts of Demand Management in the FMCG sector
3.3 Sales and Operations Planning (S&OP)
3.4 Efficient Consumer-Response (ECR)
3.5 Success criteria of Demand Management in the FMCG sector
3.6 FMCG trends with impact on Demand Management

4 Summary, Conclusion and Outlook

Bibliography

Excerpt out of 25 pages

Details

Title: Demand Management in the FMCG sector. Concepts, success criteria and trends
College: Hochschule Ostwestfalen-Lippe - University of Applied Sciences
Course: Demand Management
Grade: 1,3
Year: 2020
Pages: 25
Catalog Number: V1010326
ISBN (eBook): 9783346399892
ISBN (Book): 9783346399908
Language: English
Keywords: Demand Management, FMCG, Fast Moving Consumer Goods, Demand, Supply, Equilibrium, Push and Pull, Forecast, Forecast Accuracy, MAPE, Convenience Goods, Sales and Operations Planning, S&OP, Forecast Calculation, Efficient Consumer Response, ECR, Vendor Managed Inventories, VMI, WMAPE, E-Commerce

Quote paper: Anonymous, 2020, Demand Management in the FMCG sector. Concepts, success criteria and trends, Munich, GRIN Verlag, https://www.grin.com/document/1010326

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